Digital Audit

It sounds like Fiddes has a rock-solid reputation in Hamilton—people clearly love what they do, and those Google reviews are pure gold. Right now, there's just a bit of a gap between their excellent physical operation and how they look online.

Think of it as having the best produce in the city, but the "Open" sign is slightly dimmed. Here is a quick look at where we can polish things up:

The Website

The WordPress site is a great foundation, but since it's currently unfinished, it's not doing any heavy lifting for the business. Complete the site and add online e-commerce function ability.

The Content

Fiddes has a great "hustle" at the warehouse that people would love to see. Right now, the Instagram is a bit quiet. A few quick, vertical videos (Reels) showing the morning arrivals would bring that local market energy to life.

The Tech Opportunity

They're already ranking well because they're local and well-liked. By adding a bit of SEO strategy, we can make sure they stay at the top of the list when people are searching for specific wholesale needs, not just when they happen to be nearby.